Posted in on January 30, 2012
Tip #4: Incorporate humor in your media interviews and public appearances. The right kind of humor, especially self-deprecating humor, can boost your public image and fan base immeasurably. Among today's top players, Novak Djokovic takes top prize as the pro who most naturally and effectively weaves a fun brand of humor into his interviews, post-match speeches, and the like. If you become known as an entertaining and engaging interview subject, more reporters will seek you out. More media expsoure will make your more attractive to sponsors and enhance your endorsement opportunities. Need help incorporating a little humor into your media talking points? E-mail or call anytime.
Posted in on January 18, 2012
This is part of a series of weekly tips for the ATP or WTA touring pro who shows potential to be an emerging tennis star, but is perhaps stuck in the rankings (50-150) and has had difficulty gaining traction with fans, sponsors, advertisers, and other income-producing activities off court.
Tip #3: Give Yourself a Nickname You Like. In other words, invent your own brand name. If friends and family know you by some nickname you like, go with it--incorporate it into your interviews, write it on your tennis shoes, print it on t-shirts, whatever. The media loves nicknames, and if you don't give them one, they'll make up one for you. I think Bud Collins has a little black book with at least 10 nicknames for every player on tour. Note to U.S. Open mixed champion Jack Sock--The nickname/branding possibilities for your name are limitless...have fun with it, and the endorsement opportunities will follow.