Creative Tips for the Emerging Tennis Pro
Posted in on January 18, 2012
This is part of a series of weekly tips for the ATP or WTA touring pro who shows potential to be an emerging tennis star, but is perhaps stuck in the rankings (50-150) and has had difficulty gaining traction with fans, sponsors, advertisers, and other income-producing activities off court.
Tip #3: Give Yourself a Nickname You Like. In other words, invent your own brand name. If friends and family know you by some nickname you like, go with it--incorporate it into your interviews, write it on your tennis shoes, print it on t-shirts, whatever. The media loves nicknames, and if you don't give them one, they'll make up one for you. I think Bud Collins has a little black book with at least 10 nicknames for every player on tour. Note to U.S. Open mixed champion Jack Sock--The nickname/branding possibilities for your name are limitless...have fun with it, and the endorsement opportunities will follow.