Tips for ATP or WTA Touring Pros Looking to Build Their Brand
Posted in on January 3, 2012
This is a new series of weekly tips for the ATP or WTA touring pro who shows potential to be an emerging star, but seems stuck in the rankings (50-150) and has had difficulty gaining traction with fans, sponsors, advertisers, and other income-producing activities off court.
Tip #1: Embrace social media. As a professional tennis player, you have the relatively unique opportunity to build a worldwide network. Cultivating that network requires an active commitment to social media networking. You need a strong presence on Facebook, LinkedIn, and Twitter at a minimum. Ideally, you have your own web site regularly updated with photos and content from your daily experiences as a professional athlete. This can be done without significant expense, but the long-term returns can be enormous.