Congratulations to local nonprofit organizations Diversity Richmond (formerly the Gay Richmond Community Center and the Richmond Gay Community Foundation) and The Doorways (formerly Hospital Hospitality House of Richmond) for their recent rebranding efforts as reported in today Richmond Times Dispatch. Strategic planning and brand development are just as important in the nonprofit community as they are in the for-profit sector, and the leaders of these organizations should be applauded for taking bold steps to expand their outreach efforts, energize their supporters, and stay relevant in any increasingly competitive market for donors, volunteers, and supporters. I suspect these efforts were the product of many months (if not years) of careful planning and creative thinking, not to mention a significant investment of resources. Job well done!
