Did You Know?
Once upon a time, retail shoe stores would use x-ray machines to help their customers purchase the “best fitting” shoes.
The lesson for small business owners? The health and safety of your customers should always be a top priority, and when it comes to innovative marketing strategies and business practices, sometimes it is better to not to be the first in your industry to try something outrageously new. Others would argue this is also a great example of why government regulation is sometimes necessary to protect the public (and to protect business owners from some of their entrepreneurial impulses).